Gina Tricot

During my PR internship at Gina Tricot's in-house PR department in Stockholm, Sweden, I honed my skills in strategy by developing and implementing effective plans to support the PR team's initiatives.

I organized and tracked influencer connections and PR packages, coordinated successful launch events and international collection releases, managed the showroom and visual merchandising and collaborated with high-profile artists and influencers to achieve successful project outcomes. Overall, my experience at Gina Tricot allowed me to gain valuable hands-on experience in developing and executing effective strategies within the fashion industry.

Collection releases & engagements

Party Collection with ICONA POP, Pop duo.
Swimwear collection with Matilda Derf, Influencer & entrepreneur.
Sportswear collection with AIM’N, a Swedish sportswear brand. Influencer trip organised in Dominican Republic.

EVENTS

Re-opening of Gina Tricot’s Flagship store and new concept store in Stockholm.
Coordinated and set up the Fashion Suite event at Grand Hôtel during Stockholm Fashion Week.

ICONA POP X GINA TRICOT

The electro-pop duo ICONA POP designed a party collection with clothes, shoes and jewellery in collaboration with Gina Tricot. The release was made in collaboration with ICONA POP’s new single “RHYTHM IN MY BLOOD".

I coordinated the launch party, influencer packages, invitations and press releases for the international launch.

Matilda Djerf <3 GINA TRICOT

The influencer and founder of “Djerf Avenue” Matilda Djerf, designed a swimwear collection for Gina Tricot. The launch event took place in Miami, US, with influencers such as Molly Rustas, Peg Parnevik and Penny Parnevik.

I coordinated the PR packages and sent them to targeted influencers. I tracked and recorded all paid and un-paid mentions of the collection online on Instagram, blogs and Youtube.

International Launch Event in Miami, USA