Vimmelbilder
The new club photographer *
what is vimmelbilder?
Vimmel = Swarm
Bilder = Pictures
The term vimmelbilder became persistent in the nightlife in Sweden in early 2000 when blogs and celebrities were as trendy as Paris Hilton. Nightclubs would hire photographers to capture every moment at their elegant yet packed and sweaty nightclubs. For some of the guests, the night's goal was to get captured as the pictures would make it onto blogs, evening papers or gossip magazines the next day. If you wanted the press and the cool association with Swedish nightlife, house-music and parties - the vimmel-photographer was your best friend!
Paris is back, and so are the icon vimmelbilder.
Why vimmelbilder?
I admired the foggy club pictures, I love the quality and charm of an old digital camera.
I created a new interactive movement on Instagram via my digital camera. Besides my application for the craft, I quickly understood the pressure of going live with stories on Instagram and throwing the best pose disappeared when you take away the possibility to publish them directly.