PROFESSIONAL EXPERIENCE

Retail Brand Marketing, UK, EU, AUS, US
Influencer Marketing, Nordics

WILD COSMETICS | Jun 2023 – Present

• Responsible to drive growth and new consumers in the Nordics.

• Wild is the fastest growing start-up in the UK 2023 (The Times).

Demand Generator and Data & Analytics Trainee

SAP | Feb 2022 – Jun 2023

SAP Business Technology Platform (BTP) Service for EMEA North, CSS

• Drive demand by designing campaigns to pitch to prospective B2B customers.

• Produce, organise and facilitate professional services workshops.

• Identify, track, measure and ensure bookings for the SAP Business Technology Platform.

• Data & Analytics trainee by shadowing expert SAP architects, currently focusing on Data management and Data Quality with SAP Data Intelligence.

• Former team coordinator and assistant to the VP of BTP EMEA North.

External Consultant

IBM | Sept 2021 – Dec 2021

• Developed a business plan to launch IBM’s 20 Global IBM Innovation Studios.

• Conceptualized a strategy to meet the objectives of strengthening brand awareness & boost revenue.

• Conducted primary and secondary research on Gen-Z's needs and pain points.
  

External Consultant

NDA disclosed client | Jan 2021 – May 2021

• Created a business strategy for a leading international social media company.

• Executed research on a travel customer journey and identified gaps in the client's current offering.

• Integrate existing media channels with the travel customer journey and create a profit-driven solution.

• Developed a profit-driven solution to create resilience against new policy regulation from dependent external parties of Apple's latest IOS 14 privacy procedures.
  

Event Manager and ex waitress

MR/MISS VOON | Nov 2016 – Dec 2018 (with gaps)

• Generated partnerships by utilising my network and hosted release parties with NOBE Aloe Vera (soft drinks) and SVEA (fashion). Both events generated greater exposure on social media.

• Managed social media platforms, reservations and bookings of DJs weekly.

PREVIOUS PROFESSIONAL EXPERIENCE

UPiE | Founder, Sept 2020 – Dec 2022

Developed a business model for the two customers of tailors and user. UPiE’s purpose is to impact and disrupt Gen-Z consumption habits by reducing entry barriers to using tailors services

GINA TRICOT | Public Relations Intern, Aug 2018 – Dec 2018

ALL FOR KIDS UF | Co-Founder, CMO & Art Director, Aug 2015 – Jun 2016

SONY MUSIC HEAD QUARTERS | Internship, Feb 2015